7.29.2013

:: Meet the Expert :: 5 tips for creating your wedding Save the Dates from Sincerely, Jackie!

I'm super excited to have Jackie, from Sincerely, Jackie, join us as a guest blogger today. We've recently collaborated to design and create a line of modern & fun Save the Date and Thank You cards which are absolutely amazing. (seriously, I'm obsessed!) Throughout our design process, I asked myself "How do you create the perfect Save the Date?" to which Jackie had the perfect answers so I of course I asked her to share them with you too. Enjoy!

Meet Jackie!

Hi!! I'm Jackie Mangiolino, the New York based owner & designer behind Sincerely, Jackie, a custom luxury wedding invitation and design studio. I primarily design wedding invitations for specialty printing such letterpress, engraving and foil stamping (swoon!). As a designer and true people person, I love getting to know my couples and their wedding visions. It's my job to create beautiful invitations that pair my couples' personalities with sweet, charming details and sophisticated style.

One of the first things a couple will send out for their wedding is their Save the Date, so I am here today to share my top five tips for creating and sending your perfect Save the Date cards. 

No. 1 Be flexible with your photo & the design: There are two incredibly important design aspects to your Save the Date cards: the photo and the design. After you've taken your engagement photos, you probably have a favorite photo that you want to use for your Save the Date cards, and you might also have a particular card design that you've picked out and love - but when you go to put the two together, you may find they just aren't perfect together. That's OK! Not every photo works with every design, and not every design works with every photo. Ideally, you want the photo and the design to compliment each other perfectly, so being flexible in which photo you use for which design will give you the ability to create a stunning Save the Date. Horizontal/Landscape photos tend to work best with Save the Date cards - and images that are taken from afar work fabulously as well, because it gives you room to adjust the photo in the design. A good designer will also work with you to help guide you to the perfect photo + design combination.

No. 2 Make sure it's easy to read! Right now there's a huge trend for itty, bitty, tiny text to be used in designs. Yes, tiny text looks really dainty and lovely, but it's actually very problematic for your guests. While the design is very important, it's even more important for all of your guests to be able to read and understand the important information that's on your Save the Date - I mean, that's the whole purpose of sending a Save the Date, right? While each typeface is different, I generally try not to go below a 12pt size, anything smaller and Great-Aunt-Mildred will be calling your mother to ask what the Save the Date said.

No.3 Keep the wedding in mind. They say that your wedding invitation is the first glimpse guests have into your wedding day, but if you're sending a Save the Date, it's the Save the Date that gives guests the first insight to your wedding. Try and make sure that your Save the Date is something that will look like a cohesive part of your wedding day. I offer coordinating Save the Dates for all of my wedding invitations, which helps to make the process easier, and I find a lot of designers and retailers are doing the same. If you don't want your Save the Date to match your invitation exactly, you can still aim to have the Save the Date look like it belongs with your wedding day - maybe through colors and fonts, or maybe through general aesthetics, such as modern, deco inspired, or floral. If you work with a designer on your Save the Dates, you should ask them about designing wedding invitations for you as well. They'll have a deeper understanding of what you're looking for and can help tie all of your paper products into a nice, cohesive look.

No.4 Buy forever stamps (and LOTS of them!) If you're getting married, you're going to be sending a LOT of mail. Always take your wedding invitations to the post office to get weighed, or ask your stationery designer to do it for you, so that you get the exact postage needed, especially because invitations typically need extra postage. However, other than your invitations, everything else will most likely be the standard stamp. You should be sending thank you cards after your engagement party, bridal shower, and wedding, so stock up on forever stamps early so that you always have them on hand and never have to worry about prices being increased.

You might also want to buy an address stamp, such as the ones in my shop, so that you don't have to buy address labels. 

No.5 Find the right designer! Every designer has a different style, so finding a designer that has a similar style to yours is absolutely essential for an easy design process. I can tell you that my style is sophisticated, understated, with modern elements of fun and charm mixed in. So when brides come to me looking for something with that overall style, it's so inspiring and easy to work with them. You should check out the websites and blogs of a bunch of designers before reaching out to the ones with styles you like the most. Trusting your designer is key, and if you love everything they've ever done, you'll know your invitations are in great hands.

Thanks Jackie!! Our love for paper doesn't end there - visit, browse & shop the entire Brklyn View Photography Collection. Yay!

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thank you so much for your kind note! xo, jainé